Last year, Penguin Books promoted its audiobooks with a brilliant print ad campaign featuring illustrations of three well known authors - William Shakespeare, Mark Twain and Oscar Wilde - acting as headphones and whispering in the ears of their listeners.
Developed by team at Mc Cann Worldgroup India, the campaign went on to won a Gold Press Lion at Cannes International Festival of Creativity Moms Demand Action, a collective of mothers calling for gun law reform, was behind this hard-hitting ad campaign, which focused on children in schools.'Choose One' features children carrying weapons, alongside classmates holding either a Kinder Surprise egg, the book 'Little Red Riding Hood' and a ball from the schoolyard game Dodgeball.
Wieden Kennedy London was tasked with raising the profile of Chambord among a target audience of women aged 24-35.
It used the campaign to push back against the pressure on women to conform to certain rules with its "Because No Reason" tagline that encourages people to do what they like, just because they like it.
Now, however, the company's changed its mind and, with DAVID Miami, rolled out these near-exact reproductions of Draper's pitch; talk about a man ahead of his time.If there's one thing we all know about KFC, it's that it's finger-lickin' good, and it's this irrefutable fact that's inspired this series of frankly unsettling print ads.In them, everyday objects suddenly sprout mouths wherever your fingers might touch them, in the hope of licking off a little of the Colonel's chickeny goodness.With a brilliant tag line 'We are made of rock,' the brand's attitudes, product and ethos are effortlessly put across with this print advertisement.Using a signature-like font also showcases the rock star aesthetic.As Paul Arden states in It's Not How Good You Are, It's How Good You Want To Be: "Print advertising should be recognisable at a hundred paces, and it should be obvious who it's an ad for without seeing the brand name."No matter what the medium, you still need a concept that's going to stick in people's minds.