Stealth online dating company

The matchmaker does a lot more than just introduce people, she – and it’s always a woman as apparently both men and women feel more comfortable discussing their romantic life with a woman – is also responsible for “managing expectations”, solving misunderstandings and serving as a middle person to ask embarrassing questions.For example, if a woman is interested in a man, but doesn’t want to appear to come on too strong by asking serious questions about the future, she gets her matchmaker to do it.It’s a self-imposed criteria – she can always find a mate,” Li says.He says that the better educated a woman is, and the more economically well off, the higher the standards she will set.Zhenai has 50 matchmaking centres in 37 cities across China, and Li says he expects the company to generate 1.5 billion yuan in revenue and 200 million yuan in net profit this year.Li is confident that the dating platform will continue to grow rapidly, at least for the next 10 years.Following a one-year “lock-up period” imposed by Sina he set up a music sharing company that eventually pivoted to become

The next consideration is a prospective partner’s profession: primary-school teachers and nurses are in high demand among men, while women favour men in IT or finance – areas men least want their partner to be working in.offers two broad services: one is what Li calls a “self-service dating service” where members pay 400 yuan (US) a year to browse members’ profiles, chat and arrange dates; the other is a more exclusive offline, face-to-face matchmaking service that costs 4,000 yuan for six months.The self-service platform allows members to send each other digital “winks”.says it has 120 million registered users, and new users join the dating platform at a rate of 40,000 to 50,000 a day.Born in a suburb of Shanghai, Li trained as a molecular biologist at Cornell University in the US and, after realising he wasn’t suited to fiddling with Petri dishes in a lab, switched to Columbia University, where he earned a Ph D in finance.“The higher the earning power of the man, the more likely he would [be to] ask to date a younger woman,” Li says.


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